Tuesday 13 November 2018

Fundamental concepts of Retail and trading


Retailers are sellers, who sell the goods to the consumers. They may be defined as ‘a business or person that sells goods to the consumer, as opposed to a wholesaler or supplier, who normally sell their goods to another business’.         

Retail and trading are covers a very same area up to some extent. Retail is basically at the end position of the business system due to which they represent their products to the consumers.

Retail and trading help the manufacturers to know about the needs and requirements of the customer and what is beneficial for them. They purchase the products at a very competitive price from the suppliers market and trade them according to their benefits. They generally buy a small quantity form the clients and they market them for their benefits.

Dealer deals with products which require large area to be covered and distribution of goods to different places of the country on a fixed price i.e. from first stage of manufacturer and finally reaches to the end consumer.

Dealers in cycle are the one who set the deals of respective goods, products, services and properties. They are basically defined as ‘individual or firm that buys goods from a producer or distributor for wholesaling and/or retail reselling’. They deal with such goods which require large areas to be covered. Distribution of these goods takes place in different areas, places of a country, etc. The manufacturers define the prices of the products. These products are then passed through different processes, from the first stage of manufacturer level till the final stage of the end consumer level.

Retail and trading strategies:
  • Under retail we sell to the product to the end user.  Amazon is a retailer in that it sells directly to end users.
  • A dealer is usually an intermediary between manufacturers and retailers. For example  car sales, real estate agencies.

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